Routed

Tour where your fans already are.

Name an artist. An agent reads Qloo's taste graph to find the cities where their fans over-index, the rooms those fans go to and the openers they share, then routes the dates and drafts a pitch for every venue.

About a minute. No sign-up.

SPRING 2027NORTH AMERICAWITH SPECIAL GUESTS IN EVERY CITYTULSACAIN'S BALLROOMOKLAHOMA CITYTHE CRITERIONLUBBOCKUNITED SUPERMARKETS ARENAAUSTINAUSTIN CITY LIMITS LIVEFORT WORTHPANTHER ISLAND PAVILIONNASHVILLEHONKY TONK CENTRALKNOXVILLETENNESSEE VALLEY FAIRLEXINGTONRUPP ARENAZACH BRYAN3/63/73/83/93/103/123/133/14FAN CITYNO.1NASHVILLEROUTED BY FAN AFFINITYQLOO TASTE GRAPH
A real route, from live Qloo data: Zach Bryan from Tulsa, OK, 8 shows. Open the tour book

How a route is made

  1. Find where the fans over-index

    Qloo's heatmap shows where Zach Bryan fans are denser than the taste of the place would predict. That is rarely the list of biggest cities.

    Biggest cities

    1. New York
    2. Los Angeles
    3. Toronto
    4. Chicago
    5. Houston
    6. Montréal

    Zach Bryan fan cities

    1. Nashville 100
    2. Knoxville 100
    3. Mobile 100
    4. Oklahoma City 100
    5. Tulsa 100
    6. Calgary 100

  2. Pick the rooms and openers

    For each city the agent asks Qloo which music venues these fans already go to, and which smaller artists share the audience. In Oklahoma City:

    • The Criterion91
    • ACM@UCO Live Room89
    • Tower Theatre89

    Opener: Charley Crockett

  3. Route and date it by rule

    The shortest drive from Tulsa, no two shows within 150 km, at most 8 hours behind the wheel on a show day, a day off after five in a row.

    • 03/06 Tulsa0 km
    • 03/07 Oklahoma City189 km
    • 03/08 Lubbock539 km
    • 03/09 Austin642 km
    • 03/10 Fort Worth332 km

  4. Pitch every room, checked

    Nemotron drafts a hold request from each stop's evidence. Every figure in it is checked against that evidence; anything that isn't there is struck out.

    I'm writing to hold Sunday, March 7 for Zach Bryan at The Criterion in Oklahoma City. The city ranks 4th of 411 in the region for Zach Bryan fan affinity at a perfect 100 score, and the venue scores 91 with his audience.

    The Criterion holds 4,000, per eventticketscenter.com.

The same model, without Qloo

Every tour runs twice. Before the agent looks anything up, the same model routes the same shows from what it already knows, and both tours are scored on the artist's own Qloo evidence.

Zach Bryan, model alone

  1. Tulsa#5
  2. Dallas#28
  3. Denver#26
  4. Kansas City#29
  5. St. Louis#35
  6. Nashville#1
  7. Chicago#90
  8. Toronto#15

Average rank #29 of 411

Zach Bryan, with Qloo

  1. Tulsa#5
  2. Oklahoma City#4
  3. Lubbock#18
  4. Austin#12
  5. Fort Worth#7
  6. Nashville#1
  7. Knoxville#2
  8. Lexington#10

Average rank #7 of 411

Across 14 artists in the benchmark, Routed's cities averaged #7 on each artist's fan map. The same model alone averaged #26.

See every artist

Beyond the room

The same audience across the rest of Qloo's graph becomes the work around a tour. For Zach Bryan:

Approach these brands
Busch Beer, Bass Pro Shops, Cabela's
Write to these themes
Southern Life, Discipline, Rural Life
Poster run in Tulsa
Sugar Llamas - South Tulsa, Nordaggios Coffee
Pitch these podcasts
Oysters Clams & Cockles - Dune: Prophecy, Circling Back, Freeze All Motor Functions: Westworld

Poster wall

Tours routed on Routed. Each poster is printed from its own run: the dots are that artist's Qloo heatmap.