Routed

Tour where the fans are dense, not where the cities are big.

Name an artist. An agent reads Qloo's taste graph for the cities where their fans are unusually dense, the rooms those fans go to and the openers they share, then routes the dates, sizes every room to the crowd and drafts a checked pitch for each venue.

About a minute. No sign-up.

SPRING 2027NORTH AMERICAWITH SPECIAL GUESTS IN EVERY CITYNASHVILLEWAR MEMORIAL AUDITORIUMLEXINGTONLYRIC THEATRE & CULTURAL ARTS CEN…ASHEVILLESALVAGE STATIONMEMPHISORPHEUM THEATREAUSTINMOHAWK AUSTINSANTA FELENSIC PERFORMING ARTS CENTERDENVEROGDEN THEATREPORTLANDWONDER BALLROOMSIERRAFERRELL3/73/83/93/113/133/153/163/19FAN CITYNO.1ASHEVILLEROUTED BY FAN AFFINITYQLOO TASTE GRAPH
A real route, from live Qloo data: Sierra Ferrell from Nashville, TN, 8 shows. Open the tour book

How a route is made

  1. Find where the fans over-index

    Qloo's heatmap shows where Sierra Ferrell fans are denser than the taste of the place would predict. That is rarely the list of biggest cities.

    Biggest cities

    1. New York
    2. Los Angeles
    3. Toronto
    4. Chicago
    5. Houston
    6. Montréal

    Sierra Ferrell fan cities

    1. Asheville 100
    2. Nashville 100
    3. Portland 99
    4. Denver 99
    5. Austin 99
    6. Santa Fe 100

  2. Pick the rooms and openers

    For each city the agent asks Qloo which music venues these fans already go to, and which smaller artists share the audience. In Lexington:

    • The Burl90
    • Al's Bar88
    • Manchester Music Hall87

    Opener: Arlo McKinley

  3. Route and date it by rule

    The shortest drive from Nashville, no two shows within 150 km, at most 8 hours behind the wheel on a show day, a day off after five in a row.

    • 03/07 Nashville0 km
    • 03/08 Lexington346 km
    • 03/09 Asheville379 km
    • 03/11 Memphis817 km
    • 03/13 Austin1,081 km

  4. Pitch every room, checked

    Nemotron drafts a hold request from each stop's evidence. Every figure in it is checked against that evidence; anything that isn't there is struck out.

    I’d like to hold Monday, March 8 for Sierra Ferrell at Lyric Theatre & Cultural Arts Center in Lexington. Lexington ranks 9th of 407 cities in the region for fan affinity, scoring 99 out of 100, and the venue carries an 84 affinity with her audience.

    Lyric Theatre & Cultural Arts Center holds 600, per cvent.com.

The same model, without Qloo

Every tour runs twice. Before the agent looks anything up, the same model routes the same shows from what it already knows, and both tours are scored on the artist's own Qloo evidence.

Sierra Ferrell, model alone

  1. Nashville#2
  2. Atlanta#90
  3. Chicago#50
  4. Denver#4
  5. Seattle#16
  6. San Francisco#29
  7. Austin#5
  8. Toronto#202

Average rank #50 of 407

Sierra Ferrell, with Qloo

  1. Nashville#2
  2. Lexington#9
  3. Asheville#1
  4. Memphis#18
  5. Austin#5
  6. Santa Fe#6
  7. Denver#4
  8. Portland#3

Average rank #6 of 407

Across 20 artists in the benchmark, Routed's cities averaged #7 on each artist's fan map. The same model alone averaged #31.

See every artist

Beyond the room

The same audience across the rest of Qloo's graph becomes the work around a tour. For Sierra Ferrell:

Approach these brands
Stetson, Danner, Pendleton Woolen Mills
Write to these themes
Celebrity Life, Media Commentary, Wildlife
Poster run in Nashville
Steadfast Coffee, Red Bicycle Coffee & Crêpes, Frothy Monkey
Pitch these podcasts
Cocaine & Rhinestones: The History of Country Music, Thanks For Giving A Damn, W.B. Walker's Old Soul Radio Show

Poster wall

Tours routed on Routed. Each poster is printed from its own run: the dots are that artist's Qloo heatmap.